Past free issue
Issue #003 · July 6, 2026 to July 12, 2026
Scent Report #003: Vanilla held peak summer while the format became the new flanker
Warm materials held the top of buyer language through peak summer, with vanilla leading purchase intent at 8 readings, while the biggest houses responded not with new compositions but with lighter formats of scents they already sell.
This issue reflects the sources, methods, and report format used when it was published. The current report has since evolved.
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