01
Data ingestion
Each week, Scent Report collects community, search, review, launch, and industry data.
Subscriptions open
The weekly intelligence briefing for independent perfume brands.
See what the fragrance community is saying, which notes are moving, and where opportunities are forming. Signals is available by Tuesday. The reviewed briefing arrives Thursday.
TUE
Signals available
THU
Reviewed briefing arrives
LIVE
Archive and signal views
The problem
Indie perfume brands are flying blind.
Independent perfume brands piece together posts, reviews, searches, launches, and trade updates while running the business. The evidence exists, but it is scattered.
Enterprise research serves larger companies. Community platforms provide fragments without operating context. Scent Report turns both into one weekly decision view.
The solution
Analyst grade intelligence, delivered every Thursday.
Scent Report turns validated community, search, market, and launch signals into one focused operating brief. Subscribers see the data by Tuesday, before Thursday's report explains what it means.
02
Signal extraction
Note mentions are tracked. Sentiment is classified. Community gaps are surfaced. Brand attention is measured. Confirmed trends are separated from noise.
03
Weekly briefing
See the weekly signal movement by Tuesday, before Thursday’s report.
Latest issues
Six briefings. One complete issue to read.
Review the latest five briefings and read Issue 009 in full.
Latest issue · Issue #011 · August 31, 2026 to September 6, 2026
Scent Report #011: The tobacco gap survived the busiest launch week we have tracked
Recent issue · Issue #010 · August 24, 2026 to August 30, 2026
Scent Report #010: Nobody shipped into the oud gap, and tobacco just inherited it
Complete issue · no signup required · Issue #009 · August 17, 2026 to August 23, 2026
Read free →Scent Report #009: Vanilla took the buyer lead the same week everyone shipped it
Recent issue · Issue #008 · August 10, 2026 to August 16, 2026
Scent Report #008: Citrus lost the buyer lead to a Dior extrait, and the ask was a smaller bottle
Recent issue · Issue #007 · August 3, 2026 to August 9, 2026
Scent Report #007: Citrus took the buyer lead while brands resold what they already own
Recent issue · Issue #006 · July 27, 2026 to August 2, 2026
Scent Report #006: The buyer board went heritage while vanilla went quiet
New full issues are reserved for paid subscribers and delivered every Thursday.
The subscriber advantage
See the weekly signal movement by Tuesday, before Thursday’s report.
Review the data before the same movement appears in Thursday's report.
Selected product preview
Selected historical data
Movers
What people mention, search for, and say they would buy.
Selected view · data through August 31, 2026
Measure by
MentionsSearch interestBuying signals
Bar length is the change in community mentions, the last 4 weeks versus the 4 before.
Rising Falling
tobacco
+20 20→40
leather
+18 11→29
musk
+17 14→31
vanilla
+14 35→49
vetiver
+13 12→25
coconut
-11 11→0
Staying Power
How many times each note was mentioned, week by week, and whether it held.
6 of 58 notes · last 11 weeks
One square is one week.
lowpeak not discussed not measured
Jun 22Jul 13Aug 3Aug 31
oud
6631167121011161312
11w · Risingvanilla
23143121191019146
11w · Fadingtobacco
1484754610186
11w · Risingmusk
246343441188
11w · Risingiris
235423411183
11w · Risingleather
1814245969
10w · RisingAlso included: Open Gaps, Most Wanted, and Brand Watch. Brand Watch tracks monitored fragrance houses and captured launches.
Inside the Thursday briefing
The analysis that turns movement into direction.
01
Lead Signal
The highest confidence weekly trend, with sources and a clear opportunity.
02
Notes and Community
Movement, staying power, buying signals, community momentum, and the context behind the change.
03
Community Gaps
Unmet needs and supply gaps surfaced from the current market data.
04
Brand Watch
Independent and niche brands gaining or losing attention, with the movement explained.
05
Industry Wire
Launches, appointments, regulatory updates, events, and other operator developments.
06
Releases This Week
New releases, with brand, product, format, price, and featured notes when available.
07
Watchlist and Market Context
Early developments to monitor and what the combined signals mean now.
Built for
Operators making real decisions.
For independent fragrance operators making formulation, launch, and positioning decisions.
Solo indie perfumers
You make and sell your own fragrances. Revenue is between $2K and $30K per month. Scent Report tells you what the market actually wants before you commit to a direction.
Small fragrance houses
You run a brand with two to ten SKUs. Revenue is between $30K and $200K per month. Scent Report becomes the weekly briefing your team reads before strategy meetings.
Material suppliers and educators
You supply indie perfumers or teach perfumery. You need to know which notes are accelerating so you can stock accordingly or update your curriculum.
What this is not
One thing, clearly scoped.
Scent Report is not a fragrance recommendation service and it does not tell consumers what to wear.
It is weekly market intelligence for people who build fragrances.
Pricing
One focused briefing.
Current plan
Signal
$97 per month
$970 per year (save $194)
- Signals available by Tuesday
- Weekly intelligence briefing delivered Thursday
- Complete report data tables and analysis
- Subscriber archive and search
Use the same email at checkout and sign in.
Subscriber access
Access starts after payment. Use the same checkout email to request a secure sign in link and open the archive.
Subscriptions renew automatically until canceled in the billing portal.
About
Built by an operator who needed this product.
Scent Report was built by an operator with experience running independent brands, including a marketplace and a direct to consumer fragrance line.
The reports and data evolve as new sources and methods are developed.
Questions
Short answers, upfront.
When will I receive the report?
See the weekly signal movement by Tuesday, before Thursday’s report. Your subscription includes the complete archive.
Where does the data actually come from?
Scent Report uses fragrance community, search, review, launch, and industry data. New sources are added after validation.
How is this different from following the fragrance industry on social media?
Social media shows individual posts. Scent Report aggregates patterns across multiple sources and adds operating context.
Can I cancel anytime?
Yes. Cancel through your account settings. Cancel during the 14 day trial and your card will not be charged.
Subscriber access
Open your subscriber dashboard.
Use the same email you used at checkout to request a secure sign in link. Your dashboard includes the full archive, account settings, billing controls, and cancellation.