01
Data ingestion
Each week, Scent Report collects community, search, review, launch, and industry data.
Subscriptions open
The weekly intelligence briefing for independent perfume brands.
See what the fragrance community is saying, which notes are moving, and where opportunities are forming. Signals is available by Tuesday. The briefing arrives Thursday.
TUE
Signals available
THU
Briefing arrives
LIVE
Archive and signal views
The problem
Indie perfume brands are flying blind.
Independent perfume brands piece together posts, reviews, searches, launches, and trade updates while running the business. The evidence exists, but it is scattered.
Enterprise research serves larger companies. Community platforms provide fragments without operating context. Scent Report turns both into one weekly decision view.
The solution
Analyst grade intelligence, delivered every Thursday.
Scent Report turns validated community, search, market, and launch signals into one focused operating brief. Subscribers see the data by Tuesday, before Thursday's report explains what it means.
02
Signal extraction
Note mentions are tracked. Sentiment is classified. Community gaps are surfaced. Brand attention is measured. Confirmed trends are separated from noise.
03
Weekly briefing
See the weekly signal movement by Tuesday, before Thursday’s report.
Latest issues
Six briefings. One complete issue to read.
Review the latest five briefings and read Issue 009 in full.
Latest issue · Issue #017 · October 12, 2026 to October 18, 2026
Scent Report #017: Holiday launches are sweet. The opening is dry.
Recent issue · Issue #016 · October 5, 2026 to October 11, 2026
Scent Report #016: Launch volume halved, and the oud gap entered its sixth week
Recent issue · Issue #015 · September 28, 2026 to October 4, 2026
Scent Report #015: Supply tripled to 37 launches, and almost none of it answered demand
Recent issue · Issue #014 · September 21, 2026 to September 27, 2026
Scent Report #014: Iris took the top of buyer language, and supply answered with candles
Recent issue · Issue #013 · September 14, 2026 to September 20, 2026
Scent Report #013: The heaviest vanilla week yet landed on a falling conversation
Complete issue · no signup required · Issue #009 · August 17, 2026 to August 23, 2026
Read free →Scent Report #009: Vanilla took the buyer lead the same week everyone shipped it
New full issues are reserved for paid subscribers and delivered every Thursday.
The subscriber advantage
See the weekly signal movement by Tuesday, before Thursday’s report.
Review the data before the same movement appears in Thursday's report.
Selected product preview
Selected historical data
Movers
What people mention, search for, and say they would buy.
Selected view · data through August 31, 2026
Measure by
MentionsSearch interestBuying signals
Bar length is the change in community mentions, the last 4 weeks versus the 4 before.
Rising Falling
Scroll chart to see values →
tobacco
+20 20→40
leather
+18 11→29
musk
+17 14→31
vanilla
+14 35→49
vetiver
+13 12→25
coconut
-11 11→0
Staying Power
How many times each note was mentioned, week by week, and whether it held.
6 of 58 notes · last 11 weeks
One square is one week.
lowpeak not discussed not measured
Jun 22Jul 13Aug 3Aug 31
oud
6631167121011161312
11w · Risingvanilla
23143121191019146
11w · Fadingtobacco
1484754610186
11w · Risingmusk
246343441188
11w · Risingiris
235423411183
11w · Risingleather
1814245969
10w · RisingMore inside Signals
Three additional views are included.
03
Community Gaps
Compare repeated consumer needs with contemporary fragrance representation and a testable product direction.
04
Most Wanted
Compare which perfume notes carry the strongest share of buying language.
05
Brand Watch
Track discussion, sentiment, buying mentions, and captured launches across monitored fragrance houses.
Inside the Thursday briefing
The analysis that turns movement into direction.
01
Lead Signal
The highest confidence weekly trend, with sources and a clear opportunity.
02
Notes and Community
Movement, staying power, buying signals, community momentum, and the context behind the change.
03
Community Gaps
Unmet needs and supply gaps surfaced from the current market data.
04
Brand Watch
Independent and niche brands gaining or losing attention, with the movement explained.
05
Industry Wire
Launches, appointments, regulatory updates, events, and other operator developments.
06
Releases This Week
New releases, with brand, product, format, price, and featured notes when available.
07
Watchlist and Market Context
Early developments to monitor and what the combined signals mean now.
Built for
Operators making real decisions.
For independent fragrance operators making formulation, launch, and positioning decisions.
Solo indie perfumers
You make and sell your own fragrances. Revenue is between $2K and $30K per month. Scent Report tells you what the market actually wants before you commit to a direction.
Small fragrance houses
You run a brand with two to ten SKUs. Revenue is between $30K and $200K per month. Scent Report becomes the weekly briefing your team reads before strategy meetings.
Material suppliers and educators
You supply indie perfumers or teach perfumery. You need to know which notes are accelerating so you can stock accordingly or update your curriculum.
What this is not
One thing, clearly scoped.
Scent Report is not a fragrance recommendation service and it does not tell consumers what to wear.
It is weekly market intelligence for people who build fragrances.
Pricing
One focused briefing.
Current plan
Signal
$97 per month
14 day free trial. Then $97 per month, or $970 per year (save $194).
- Signals available by Tuesday
- Weekly intelligence briefing delivered Thursday
- Complete report data tables and analysis
- Subscriber archive and search
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Subscriber access
Access starts as soon as checkout is complete. Your 14 day free trial starts immediately, and your first monthly or annual payment is scheduled when the trial ends.
Cancel before the trial ends and your card will not be charged. After the first payment, subscriptions renew automatically until canceled in the billing portal. Use the same checkout email to sign in.
About
Built by an operator who needed this product.
Scent Report was built by an operator with experience running independent brands, including a marketplace and a direct to consumer fragrance line.
The reports and data evolve as new sources and methods are developed.
Questions
Short answers, upfront.
When will I receive the report?
See the weekly signal movement by Tuesday, before Thursday’s report. Your subscription includes the complete archive.
Where does the data actually come from?
Scent Report uses fragrance community, search, review, launch, and industry data. New sources are added after validation.
How is this different from following the fragrance industry on social media?
Social media shows individual posts. Scent Report aggregates patterns across multiple sources and adds operating context.
Can I cancel anytime?
Yes. Cancel through your account settings. Cancel during the 14 day trial and your card will not be charged.
14 days free
Start your subscription trial.
Add your card securely through Stripe and receive immediate access. Your first payment is scheduled after 14 days. Cancel before then and your card will not be charged.