Sample archive
Each prelaunch sample issue covers one week of fragrance market intelligence: note momentum, community gaps, brand activity, and industry news. The live weekly cycle begins at launch.
All sample issues
Featured sample issue
Sample issue #011 · Week of June 22 to June 28, 2026
Body mists rose this week. Tomato vine, beetroot, neroli, and matcha carried the interest.
Lighter hair and body mist formats rose while neroli, tomato green, beetroot, carrot, and matcha made summer fragrance less predictable.
Sample issue #010
Week of June 18 to June 24, 2026
Tom Ford pushed Mediterranean citrus. Buyer interest showed up somewhere else.
Launch activity clustered around coastal citrus while buyer interest pointed toward pistachio, stronger vanilla structure, and blended oud.
Read sample issueSample issue #009
Week of June 11 to June 17, 2026
Gentler fragrance formats are moving from side category to the main product line.
Alcohol-free fragrance, body mists, and gentler layering products are moving into the main line.
Read sample issueSample issue #008
Week of June 4 to June 10, 2026
Hair perfume is becoming part of a full scent routine, not just an extra product.
Hair fragrance, mists, and paired scent products are moving into the center of the routine.
Read sample issueSample issue #007
Week of May 28 to June 3, 2026
Mists, solids, and skin first formats are moving from secondary products to the main offer.
Format becomes the strategy as mists, solids, fragrance milk, and water based launches move toward the center of the category.
Read sample issueSample issue #006
Week of May 21 to May 27, 2026
Pistachio demand is real. The opening is a less sweet, more structured execution.
Pistachio moves past novelty, while fruit and gourmand both shift toward drier structure and better texture.
Read sample issueSample issue #005
Week of May 9 to May 15, 2026
Raspberry and saffron are converging, and the opportunity sits in more restrained gourmand structure.
Raspberry and saffron emerge together as a cleaner entry into the next gourmand cycle.
Read sample issueSample issue #004
Week of May 2 to May 8, 2026
Gourmand is still growing, but the gain is shifting toward coffee, tobacco, and dry sweetness.
Darker gourmand direction sets the table for the fruit-and-pistachio acceleration that follows later in May.
Read sample issueSample issue #003
Week of April 25 to May 1, 2026
The masculine reset is not louder woods. It is calmer aromatics with more composure.
Tea and lavender return as control notes in a softer, more disciplined masculine lane.
Read sample issueSample issue #002
Week of April 18 to April 24, 2026
Banana is getting taken seriously, but only when the execution is softer and less literal.
Banana emerges as a credible note when paired with powder, tea, woods, and cleaner rum structure.
Read sample issueSample issue #001
Week of April 11 to April 17, 2026
Iris demand is widening, and the strongest request is not prestige. It is access.
Iris shifts from connoisseur signal to practical opportunity in the accessible premium tier.
Read sample issue