Sample archive

Browse the sample reports before the live weekly cycle starts.

Each prelaunch sample issue covers one week of fragrance market intelligence: note momentum, community gaps, brand activity, and industry news. The live weekly cycle begins at launch.

All sample issues

Issues #001 through #008.

Sample Issue

Issue #008 · Week of June 4 to June 10, 2026

Scent Report #008: Hair is becoming part of the fragrance routine

Hair perfume is becoming part of a full scent routine, not just an extra product.

Hair fragrance, mists, and paired scent products are moving into the center of the routine.

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Sample Issue

Issue #007 · Week of May 28 to June 3, 2026

Scent Report #007: Format is becoming the strategy

Mists, solids, and skin first formats are moving from secondary products to the main offer.

Format becomes the strategy as mists, solids, fragrance milk, and water based launches move toward the center of the category.

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Sample Issue

Issue #006 · Week of May 21 to May 27, 2026

Scent Report #006: Pistachio matures, and fruit gets drier

Pistachio demand is real. The opening is a less sweet, more structured execution.

Pistachio moves past novelty, while fruit and gourmand both shift toward drier structure and better texture.

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Sample Issue

Issue #005 · Week of May 9 to May 15, 2026

Scent Report #005: Raspberry, saffron, and the gourmand pivot

Raspberry and saffron are converging, and the opportunity sits in more restrained gourmand structure.

Raspberry and saffron emerge together as a cleaner entry into the next gourmand cycle.

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Sample Issue

Issue #004 · Week of May 2 to May 8, 2026

Scent Report #004: Gourmand gets darker before it gets bigger

Gourmand is still growing, but the gain is shifting toward coffee, tobacco, and dry sweetness.

Darker gourmand direction sets the table for the fruit-and-pistachio acceleration that follows later in May.

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Sample Issue

Issue #003 · Week of April 25 to May 1, 2026

Scent Report #003: Tea and lavender steady the masculine lane

The masculine reset is not louder woods. It is calmer aromatics with more composure.

Tea and lavender return as control notes in a softer, more disciplined masculine lane.

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Sample Issue

Issue #002 · Week of April 18 to April 24, 2026

Scent Report #002: Banana stops being a joke

Banana is getting taken seriously, but only when the execution is softer and less literal.

Banana emerges as a credible note when paired with powder, tea, woods, and cleaner rum structure.

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Sample Issue

Issue #001 · Week of April 11 to April 17, 2026

Scent Report #001: Iris finds its moment

Iris demand is widening, and the strongest request is not prestige. It is access.

Iris shifts from connoisseur signal to practical opportunity in the accessible premium tier.

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