Past free issues

Read issues #001 through #006 in full.

Issue #001 is open to everyone. An email address is required for issues #002 through #006.

These issues reflect the sources, methods, and report format used when they were published. The current report has since evolved.

Free issue · Issue #006

July 27, 2026 to August 2, 2026

Scent Report #006: The buyer board went heritage while vanilla went quiet

Buyer language consolidated around three heritage houses, Dior at 7 purchase intent readings, Amouage at 6, and Creed at 4, while vanilla dropped out of buyer note language entirely and patchouli took the note lead at 4 readings.

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Free issue · Issue #005

July 20, 2026 to July 26, 2026

Scent Report #005: Vanilla reclaimed the buyer lead, the flanker became a linen spray

Vanilla reclaimed the top of buyer language at 6 purchase intent readings, answering last issue's watchlist question, while prestige supply shifted from new juice to new formats: Frédéric Malle shipped body wash, hair mist, and linen spray, and Xerjoff shipped two 15ml flacons.

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Free issue · Issue #004

July 13, 2026 to July 19, 2026

Scent Report #004: Oud took the buyer lead while launch supply stayed on the Riviera

Oud replaced vanilla at the top of buyer language this week at 6 purchase intent readings, while the week's 28 launches, led by Guerlain and Atelier des Ors, shipped almost entirely fresh, citrus, and coastal, extending the gap between what houses are releasing and what buyers say they are buying.

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Free issue · Issue #003

July 6, 2026 to July 12, 2026

Scent Report #003: Vanilla held peak summer while the format became the new flanker

Warm materials held the top of buyer language through peak summer, with vanilla leading purchase intent at 8 readings, while the biggest houses responded not with new compositions but with lighter formats of scents they already sell.

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Free issue · Issue #002

June 29, 2026 to July 5, 2026

Scent Report #002: Supply went coastal, buyer language stayed warm

Brand push went fully coastal this week, but every top purchase intent reading in the collected data clustered on warm materials: amber, oud, tonka, and rose.

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Free issue · Issue #001

June 22, 2026 to June 28, 2026

Scent Report #001: Oakmoss climbs while the majors retreat into Italian dessert

Oakmoss is the week's only high confidence climbing note, surfacing across three sources just as the major houses pour their launch energy into solar, citrus, and dessert adjacent comfort.

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