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Issue #004 · July 13, 2026 to July 19, 2026
Scent Report #004: Oud took the buyer lead while launch supply stayed on the Riviera
Oud replaced vanilla at the top of buyer language this week at 6 purchase intent readings, while the week's 28 launches, led by Guerlain and Atelier des Ors, shipped almost entirely fresh, citrus, and coastal, extending the gap between what houses are releasing and what buyers say they are buying.
This issue reflects the sources, methods, and report format used when it was published. The current report has since evolved.
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